Wednesday, February 1, 2012

DC Comics Updates Their Logo

I guess there comes a time in any companies life where they feel their brand is getting stagnant. It's been such a year for DC Comics. Not only did they reinvent the new 52, but now they have once again updated their logo as well.

It isn't the first time that DC has revamped themselves to adjust with the times. The original logo just wouldn't work with today's group of comic lovers. 

It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” stated John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. “It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”
DC Entertainment worked with Landor Associates, one of the world’s leading brand consulting and design firms, to develop an identity that creates a visual connection among the company, its three brands DC Comics, Vertigo and MAD and its vast array of properties as well as celebrates the power of the company’s stories and characters.  The design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.
“It was our goal to capture DC Entertainment in a dynamic and provocative identity.  Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” explains Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office.  “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.” - The Source

On first inspection, I really didn't like the new logo at all, but the more I see it, the more I get it and the more I actually like it. Will it ever take the place of the old logo? Maybe, I suppose it's too early to tell at this point. If anything, it'll take some getting use to.

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